“You were very responsive to our requirements and great at meeting deadlines. The fieldwork was conducted in a very professional manner, but at the same time in a way that was appropriate to the respondents and allowed us to get the most from their feedback. The research findings are extremely useful and some have already been implemented.”
Insight Manager, Education Sector

“Excellent advice on the research approach as well as great quality moderation for a complex project.”
Marketing Director, Technology Sector

“Provided a research solution that worked well for our requirements. The results have positively impacted on the number of bookings for our event which has exceeded our expectations.”
Marketing Manager, Events Sector

“I can always rely on you to think past just looking at the data superficially – you always strive to truly understand what respondents are saying and ensuring that the data is reliable.”
Research Manager, Education Sector

"I have been incredibly impressed with how proactive they are and how they undertake work that is above and beyond what I would expect. Every project has run smoothly and they have helped us understand the implications for our innovation process."
Marketing Manager, Consumer Healthcare Sector

"I have a strong sense that it is more than a job - their passion for their work is clear. I know that my research projects are in safe hands with know research."
Marketing Manager, FMCG Sector

Action-oriented research

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How do you make sure that research is acted upon?

One of our personal bugbears is when we hear from a client about some research they did in the past which didn’t result in any actions.

When we present our findings, we always make sure we include very clear recommendations. Where it’s appropriate, these include our suggestions for specific actions that could be implemented.

We’ve recently completed a major piece of work for a market-leading client. To help the client team really understand the findings, we made them step into their customers’ shoes for a while. We also produced a handy “guide book” for them to refer back to as they implemented the findings.

As well as the bigger picture, we gave them a list of things they could change which would help improve the customer experience. At the end of the presentation, the client team had an action planning session to decide how to take these ideas forwards.

They agreed a clear action plan, and all of the ideas will be implemented within 2 months – even the ones which they think might be tricky.

What a great example of a client that wants to listen to its customers and act upon research.