“You were very responsive to our requirements and great at meeting deadlines. The fieldwork was conducted in a very professional manner, but at the same time in a way that was appropriate to the respondents and allowed us to get the most from their feedback. The research findings are extremely useful and some have already been implemented.”
Insight Manager, Education Sector

“Excellent advice on the research approach as well as great quality moderation for a complex project.”
Marketing Director, Technology Sector

“Provided a research solution that worked well for our requirements. The results have positively impacted on the number of bookings for our event which has exceeded our expectations.”
Marketing Manager, Events Sector

“I can always rely on you to think past just looking at the data superficially – you always strive to truly understand what respondents are saying and ensuring that the data is reliable.”
Research Manager, Education Sector

"I have been incredibly impressed with how proactive they are and how they undertake work that is above and beyond what I would expect. Every project has run smoothly and they have helped us understand the implications for our innovation process."
Marketing Manager, Consumer Healthcare Sector

"I have a strong sense that it is more than a job - their passion for their work is clear. I know that my research projects are in safe hands with know research."
Marketing Manager, FMCG Sector

understand

We use our skills and experience to truly understand behaviour so that our clients can meet people’s needs.

We never take things at face value and use a wide range of techniques to explore people’s motivations and perceptions. We use approaches from behavioural science, semiotics and linguistics to help us go beyond superficial understanding. In particular, Sam is a Certified NLP Practitioner and also holds a Level 3 Counselling Diploma, which gives her additional skills and techniques that help her to understand how people think, act and communicate.

One way in which we get deeper understanding of behaviour is through observation and in-the-moment research. By spending time with people in real life, we can understand how they naturally interact with organisations, products and service. For several bricks & mortar retailers, we’ve found great insight from spending time in their outlets, observing how customers move through the space and engage with different brands. By combining observation with qualitative intercepts and also in-depth interviews, we are able to build up a thorough understanding to enable the retailer to refine their offering.

We worked with a major public sector body to understand more about the way in which stakeholders interacted with their services. An important aspect of this project was to consider how behaviour change could be effected, which needed us to immerse ourselves in the culture of the organisation. We used an iterative approach which we adapted during the course of the project in response to emerging findings, with our outputs helping to shape a new strategy for the organisation’s services.

We use technology such as apps and online diaries to help people capture their in-the-moment thoughts, feelings and actions. These approaches can also capture rich data in the form of videos and photos that help to communicate the findings to all organisational stakeholders.

For several years, we have worked with a retailer to help them gain a better understanding of their customers. We have used a wide range of methodologies to build up a detailed picture, including diverse techniques such as extended depth interviews, postal surveys and choice-based conjoint. Reflecting on the impact of our research, the client said, “Deeper customer and brand understanding has led to significant sales growth and has turned losses to profit growth over the last 5 years.”

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